新标准商务英语阅读教程4-教师用书 Unit 1 Business models---Unit 12 Corporate annual reports.docx

下载文档

0
0
约7.44万字
约 43页
2025-06-07 发布于山东
举报
版权申诉
保障服务

新标准商务英语阅读教程4-教师用书 Unit 1 Business models---Unit 12 Corporate annual reports.docx

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。

Unit1Businessmodels

Lead-in

Thereareseveralpopularbusinessmodelsthatcompaniesusetogeneraterevenueandachieveprofitability.Someoftheseinclude:

Freemiummodel:Inthismodel,acompanyoffersabasicversionofitsproductorserviceforfree,whilechargingcustomersforpremiumfeaturesoradditionalservices.

Franchisemodel:Thismodelinvolveslicensingaprovenbusinessconcepttoindividualfranchisees,whothenoperatetheirownlocalizedversionsofthebusinessunderthebrand’sumbrella.Fastfoodchainsandcoffeeshopsliketousethismodel.

Direct-to-consumer(DTC)model:Inthismodel,acompanysellsitsproductsdirectlytoconsumers,bypassingtraditionalretailchannels.DTCbrandsoftenusee-commerceplatformsandsocialmediamarketingtoreachtheirtargetaudience.

Wholesalemodel:Inthismodel,acompanysellsitsproductstoretailersordistributorsatawholesaleprice,whothensellthemtoconsumersatamarkup.Manymanufacturersandsuppliersusethismodeltoreachawideraudience.

Licensingmodel:Thismodelinvolvesgrantingpermissiontoanothercompanyorindividualtouseacompany’sintellectualproperty(IP),suchaspatents,trademarks,orcopyrightedmaterial,inexchangeforroyaltiesorfees.

Answersmayvary.

TextA

Understandingthetext

1.F 2.NG 3.T 4.T 5.F 6.T 7.T

Platformfirmsorchestrateandfacilitateexchangesbymatchingriderswithdrivers,buyerswithsellers,andtravelerswithhostswhohaveanavailableroom.Theyalsodevelopexperienceandprovideancillaryandrelatedservices.Thestrengthsofplatformfirmsarethattheyscalemorequicklyandatlowercoststhanvaluechainfirms.However,oneweaknessofplatformfirmsisthattheyareeasytocopy,asseenwithcompetitorsproliferatinginthemattressandmealkitindustries.Additionally,someplatformfirms,suchasride-hailingplatforms,donotgetthesamevelocityofmoneyboostfromnetworkeffectsasotheron