《高级综合商务英语1（第二版）》教师用书Unit 3 Digital Economy.pdf

Unit3DigitalEconomy

Lead-in

1.

1)F2)J3)C4)H5)E

6)A7)I8)D9)G10)B

TextA

I.ReadingComprehension

1.

1)D2)C3)A4)C5)C6)B7)C8)D

2.

1)Fordimprovesblemishdetectionandreducesdefectsinitscars;Caterpillar

usessensordatacomingfromcustomerstoimproveproduct-development

productivity;byusingproduct-sensordata,GEhelpscustomersachieveenergy

efficiencyandappropriateapartofcostsavingstodrivenewrevenuestreams;by

usingproduct-userinteractiondata,Pelotonmatchesuserswithsuitabletrainerson

thedigitalplatforms.

2)Twovaluedriversaredatainitsnewexpansiverole,andemergentdigital

ecosystems.

Intermsoftheirexpansiverole,dataevolvedfrombeingepisodic(generatedby

discreteevents)tobeinginteractive(generatedcontinuouslybysensorsandtheIoTto

trackinformation).Inaddition,therolesofdataandproductarereversedbythe

interactivity.Datahastraditionallysupportedproducts,butnowproductsare

supportingdata.

Toleveragedata’snewrole,companiesneedtwomainkindsofdigital

ecosystems:productionecosystemincludingdigitallinkageswithinvaluechainsand

consumptionecosysteminvolvingnetworksoutsideafirm’svaluechain.Both

ecosystems,fueledbyinteractivedata,drivenewvalue.

3)Todetermineyouroptimalstrategy,companiesshouldassesstheirneedto

engageinfourtiersofdigitaltransformations.TierOneisamust,asmostfirmscan

benefitfromoperationalefficiencies.TierTwoisimperativeforcompaniesselling

productsthathavethepotentialtoaccessinteractivedatafromusers.TierThreeisfor

companieswhorecognizethattheycangeneratedata-drivenservicesfromproducts

andvaluechains.Thefirstthreetiersrelyonproductionecosystems.Fina