中国文化贸易问题研究.docVIP

中国文化贸易问题研究

[摘要]在经济全球化和中国参加WTO的新形势下,中国对外贸易获得飞速开展,然而对外文化贸易却远远落后于国家对外贸易的总体增幅,存在逆差严重、结构不合理、知识产权侵权问题严重、科技水平和创新能力水平不高等问题。为减少逆差,促进我国文化贸易的开展,我们应根据参加WTO的承诺,保护我国文化平安和知识产权,转变政府职能,拓展对外文化交流和传播的渠道,注重技术研发创新,提高文化产业科技技术含量,实施多种市场营销和品牌战略,积极开拓国际市场,与国际文化贸易市场接轨。

文章从介绍文化贸易的概念、现状出发，结合国际和中国文化贸易的现状进行分析，发现文化贸易存在着巨大的贸易逆差、营销手段单一、贸易渠道狭窄、内部结构不平衡等问题，总结出文化贸易本身和外部的原因，并提出加快对外文化贸易体制改革、扩展文化贸易的营销渠道与手段等对策和措施来开展中国对外文化贸易。

[关键词]中国文化文化贸易问题

TheCurrentSituationofChinasCulturalIndustryTrade

[Abstract]UnderthenewsituationofeconomicglobalizationandChinasaccessiontotheWTOthatChinasforeigntradefortherapiddevelopment.However,theforeigntradeincultureindustryhaslaggedfarbehindtheforeigntradeincreaseintheoverall.Seriousdeficit,irrationalstructure,seriousproblemofIPR(intellectualpropertyright)infringement,lowTechnologicallevelandlowlevelofinnovationcapacityaremainproblems.ToreducethedeficitandpromotethedevelopmentofChinasculturaltrade,WeshouldbebasedontheWTOcommitmentsandtakemeasurestoprotectChinasculturalsecurityandintellectualpropertyrights,transferthegovernmentfunctions,expandculturalexchangeswithforeigncountriesandchannelsofculturaltransmission.WeshouldfocusonourtechnologyRDandtechnologicalinnovation,improvetechnologycontentofculturalindustrial,Implementavarietyofmarketingandbrandstrategymeasures,developtheinternationalmarketactively.Finally,wecanintegrationwiththeinternationalculturaltrademarket.

Thearticleintroducedtheconceptofculturaltradeanddevelopmentstatusforthestarting.Wefoundthatthereareseveralproblemsinculturaltrade,suchastradedeficit,singlemarketingmethods,narrowchannelsofculturaltrade,internalstructuralimbalance.Andsumupinternalandexternalreasonsoftheculturaltrade.Attheend,proposepoliciesandmeasuresforthedevelopmentofChinasforeignculturetrade,forexample,speed??uptheforeign