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BiddingSFE
BiddingReviewH12015Finished20EDLNon-EDLLowPriceListChongqingUpdateAnhuiHunanZhejiangHunanJiangxiGansuZhejiangLiaoningBeijingUpdateChongqingHebeiJilinHainanAnhuiJilinInnerMongoliaShandongSupplementGuangxi5782
BiddingIssueanddifficulty:1、GroupingofProduct:PANishardtobegroupinmicroniseEC.2、Limitprice:Currentlylimitpriceissettofollowthenationallowestprice.Hence,forcetogiveupsomemarket.3、Pricewar:Sincelessgroup,wearefacingmorecompetitor.4、NumberWinner:typicallyitisnowonly1to3winnerpergroup.Againcreateapricewar.5、OursalescoverageislimitedhencenotmuchPRcanbedoneforsomearea.BiddingSummaryofimportantproductProductNumberofbiddingWinGiveUpLoseOriginalwinningcommentLIP250mg*10(AH,HN,ZJ,CQ,HaiNan,JL)NonEDL63306AH,Hainan:onlyonewinner,butwemanagetoPRtoadifferencegroupawayfromcompetitor.ZJ,JL,HN:Pricetoolowasbiddingrefertoourcompetitorprice@26LIP0.16g*10(AH,HN,ZJ,CQ,HaiNan,JL)NonEDL64204ZJ,CQ,HN,Hainan:onlyonewinner,butwemanagetoPRtoadifferencegroupawayfromcompetitor.AH:pricelimittoolow@1.33.JL:BiddingofficeUsedalowprice1.33tocalculateourpricelimtandset@23.Hencegiveup.PAN40mg*10(CQ,ZJ)EDL(AH,HN,ZJ,Hainan,JL,SD)NonEDL85032SD,JL,CQ,HN:managetoPRtoadifferencegroupwithlesscompetitor.ZJ:ManagetoPRtodifferentgroup,butcompetitorpricewar.HenceloseGiveupasnotmanagetoPRtodifferentgroup.ISMN20mg*20(CQ,BJ)EDL(AH,HN,ZJ,CQ,HaiNan,JL)NonEDL87108AH,BJ,JL,CQ,HN,Hainan:nocompetitor(Pricedidn’trefertoothergroup)ZJ:pricelimittoolowasrefertoournationallowestprice.BiddingReviewH12015indetail
FuturetrendforbiddingandpricingProvince“Onlinetrading”model:FollowingthenewgovernmentpolicyannouncementandwiththeGuangdong,Shanghai,SichuanChongqingbiddingtrendasanexample.Itshowthatmoreandmorebiddingstartinginthe
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