课分配问题计算机detmer holdings assignment2.pdfVIP

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课分配问题计算机detmer holdings assignment2.pdf

LESSON2

Assignment

Question1(14marks)

Computerquestion

DetmerHoldingsAGofZurich,Switzerland,hasjustintroducedanewfashionwatchfor

whichthecompanyistryingtofindanoptimalsellingprice.Marketingstudiessuggest

thatthecompanycanincreasesalesby4,000unitsforeachSFr2perunitreductioninthe

sellingprice.(SFr2denotes2Swissfrancs.)Thecompany’spresentsellingpriceis

SFr95perunit,andvariableexpensesareSFr65perunit.FixedexpensesareSFr800,000

peryear.Thepresentannualsalesvolume(attheSFr95sellingprice)is26,000un

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