4.6提升消费者维权意识，守护茶色素市场清朗_译文_202504111709.docx

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4.6提升消费者维权意识，守护茶色素市场清朗_译文_202504111709.docx

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Toenhanceconsumerrightsawarenessandprotecttheclearteapigmentmarket

Intodayserawherehealthandwellnessconceptsareprevalent,teapigments,withtheiruniquehealthbenefits,aregraduallyenteringhouseholdsandbecominganewchoicefordailyhealthmaintenanceamongmanyconsumers.Theteapigmentmarketisthusshowingvigorousdevelopment,demonstratingtremendouspotential.However,likemanyemergingindustriesthatencounterproblemsduringrapidgrowth,theteapigmentindustryhasalsoseensomeillegalactivities,suchasfalseadvertising,passingoffinferiorproductsasgoodones,andtheprevalenceofcounterfeitandsubstandardgoodsinthemarket.Theseissuesnotonlyinfringeonconsumerslegitimaterightsandinterestsbutalsohinderthehealthydevelopmentoftheteapigmentindustry.Inthiscontext,enhancingconsumerawarenessoftheirrightshasbecomeacrucialstepinrectifyingtheillegalactivitiesintheteapigmentindustry.TheTeaIndustryDevelopmentResearchInstitutehasclearlypointedoutthatstrengtheningconsumereducation,promotingtheofficialwebsiteplatformforteapigments,andestablishingandimprovingmechanismsforconsumercomplaintsandreportsareeffectivewaystoenhanceconsumerrightsawarenessandprotectacleanandhealthyteapigmentmarket.

Consumers,asthemainbodyoftheteapigmentmarket,directlyinfluencethedirectionofthemarketthroughtheirpurchasingdecisionsandconsumptionbehaviors.However,manyconsumerscurrentlyhavelimitedknowledgeaboutteapigments.Whenfacedwithawidevarietyofteapigmentproductsonthemarket,theyoftenlacksufficientidentificationskillsandself-protectionawareness.Someunscrupulousmerchantsexploitthisweaknessbyexaggeratingproductbenefitsandconcealingdefects,luringconsumersintobuyingsubstandardorevenharmfulproducts.Therefore,enhancingconsumereducationtoinformthemaboutthequality,origin,andageof