全文可编辑worldreportmarket-Brand KPIs for health insurance：Simply Health in the United Kingdom-英文培训课件2025.4.pptVIP

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2025-07-23 发布于广东
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全文可编辑worldreportmarket-Brand KPIs for health insurance：Simply Health in the United Kingdom-英文培训课件2025.4.ppt

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CONSUMERBRANDBrandKPIsforhealthinsurance:SimplyHealthintheUnitedKingdomConsumerInsightsreportNovember2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.2500Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,ownership,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonSimplyHealth’sperformanceinthehealthinsurancemarket.Fieldwork:September2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Forthisreport“Usage”indicatesthespecific“Ownership”Sources:StatistaConsumerInsightsGlobal,asofNovember2024

71%ofSimplyHealthownersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??SimplyHealth’sbrandingresonatesmorewithBaby?SimplyHealthrankssixthinawarenesswithintheBoomershealthinsurancemarket?SimplyHealthgenerallyappealstomenmorethanwomen?ThepopularityratingofSimplyHealthis28%?SimplyHealthrankseighthinownership?AmongSimplyHealthenthusiasts,41%fallunderthehigh-incomecategory?Intermsofloyalty,SimplyHealthissixthintheUnitedKingdom?Consumerswanttheirhealthinsurancebrandstohavehonesty/trustworthine