县域富民产业与农村电商的协同发展机制研究.pdfVIP

E-CommerceLetters电子商务评论,2025,14(4),1197-1202

PublishedOnlineApril2025inHans./journal/ecl

/10.12677/ecl.2025.1441001

县域富民产业与农村电商的协同发展机制研究

韦雅琪

贵州大学经济学院，贵州贵阳

收稿日期：2025年3月3日；录用日期：2025年3月17日；发布日期：2025年4月18日

摘要

本文基于2025年中央一号文件“着力壮大县域富民产业，拓宽农民增收渠道”的政策导向，聚焦县域富

民产业与农村电商协同发展的内在逻辑与实践路径。研究发现，县域作为城乡融合发展的关键载体，其

富民产业与农村电商的协同机制需依据县域富民产业的特征，围绕品牌化、渠道整合、价值链延伸展开，

通过构建政府–企业–农户三方协作机制以及整合电商驱动的县域产业“全链条”路径，实现农民增收

与乡村振兴目标。

关键词

县域经济，富民产业，农村电商，协同机制，乡村振兴

ResearchontheSynergisticDevelopment

MechanismofCountyRichIndustryand

RuralE-Commerce

YaqiWei

SchoolofEconomics,GuizhouUniversity,GuiyangGuizhou

rdthth

Received:Mar.3,2025;accepted:Mar.17,2025;published:Apr.18,2025

Abstract

Thispaperfocusesontheinternallogicandpracticalpathofthesynergisticdevelopmentofcounty

richindustryandrurale-commercebasedonthepolicyorientationoftheNo.1documentofthe

CentralGovernmentin2025,whichis“focusingonthegrowthofcountyrichindustryandbroaden-

ingthechannelsforfarmerstoincreasetheirincome”.Researchhasfoundthatcounties,aspivotal

hubsforurban-ruralintegrateddevelopment,requireasynergisticmechanismbetweenrichindus-

tryandrurale-commerce.Thismechanismshouldbetailoredtothecharacteristicsofcountyrich

文章引用:韦雅琪.县域富民产业与农村电商的协同发展机制研究[J].电子商务评论,2025,14(4):1197-1202.

DOI:10.12677/ecl.2025.1441001

韦雅琪

industry,focusingonbranddevelopment,channelintegration,andvaluechainextension.Byestab-

lishingatripartitecollaborationframeworkinvolvingthegovernment,enterprises,andfarmers,

alongwithcreatingane-commerce-driven“full-chain”approachforcountyindustries,thegoalsof

increasingfarmers’i