全文可编辑worldreportmarket-Brand KPIs for online education services: Open Yale Courses in the United States-英文培训课件2025.5.pptVIP
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CONSUMERBRANDBrandKPIsforonlineeducationservices:OpenYaleCoursesintheUnitedStatesConsumerInsightsreportNovember2024
DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.3750Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonOpenYaleCourses’performanceintheonlineeducationservicemarket.Fieldwork:August-September2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Sources:StatistaConsumerInsightsGlobal,asofNovember2024
65%ofOpenYaleCoursesusersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??OpenYaleCourses’brandingresonatesmorewith?OpenYaleCoursesranksoutsidetheTop10inGenXawarenesswithintheonlineeducationservicemarket?OpenYaleCoursesgenerallyappealstomenmorethanwomen?ThepopularityratingofOpenYaleCoursesis23%?OpenYaleCoursesranksoutsidetheTop10inusage?AmongOpenYaleCoursesenthusiasts,40%fallunderthehigh-incomecategory?Intermsofloyalty,OpenYaleCoursesisoutsidetheTop10intheUnitedStates?Consumerswanttheironlineeducationservic
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