全文可编辑worldreportmarket-Brand KPIs for online education services：Udacity in Brazil-英文培训课件2025.5.pptVIP

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2025-07-26 发布于广东
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全文可编辑worldreportmarket-Brand KPIs for online education services：Udacity in Brazil-英文培训课件2025.5.ppt

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CONSUMERBRANDBrandKPIsforonlineeducationservices:UdacityinBrazilConsumerInsightsreportNovember2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.3750Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonUdacity’sperformanceintheonlineeducationservicemarket.Fieldwork:August-September2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Sources:StatistaConsumerInsightsGlobal,asofNovember2024

63%ofUdacityusersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??Udacity’sbrandingresonatesmorewithGenZ?Udacitygenerallyappealstomenmorethanwomen?UdacityranksoutsidetheTop10inawarenesswithintheonlineeducationservicemarket?ThepopularityratingofUdacityis17%?UdacityranksoutsidetheTop10inusage?AmongUdacityenthusiasts,46%fallunderthehigh-incomecategory?Consumerswanttheironlineeducationservicebrandstohavereliability,honesty/trustworthiness,andauthenticity?Intermsofloyalty,UdacityisoutsidetheTop10inBrazil?Udacityhasascoreof9%formediabuzz3So