基于社会网络分析法的微博网络舆情传播应用研究.pdfVIP

技术应用

DOl:10.12379/j.issn.2096-1057.2023.07.14TechnicalApplications

基于社会网络分析法的微博网络舆情传播应用研究

徐梓航

（兰州财经大学商务传媒学院兰州730020）

(msk1032@)

ApplicationStudyonWeiboNetworkPublicOpinionCommunication

BasedonSocialNetworkAnalysis

XuZihang

(SchoolofBusinessandMedia,LanzhouUniversityofFinanceandEconomics,Lanzhou730020)

AbstractHottopicsofpublicconcernsoversocialeventsoftencapturewideattention.Research

onthesocialnetworkstructureoftheeventshelpstheguidanceonnetworkpublicopinionina

moreeffectiveway.Analyzingthreeaspectsofdensityinterval,centralityandcohesivesubgroup

thatisbasedonsocialnetworkanalysis(SNA)andUcinetsoftware,wefocusonthehottopicsof

publicconcernsoversocialeventsinrecentfiveyearsbetween2017and2022,andwestudyinthis

paperthenetworkpublicopinioncommunicationofthetopicsthroughsocialmediaplatformWeibo

andhowitappliedresearchinthenetworkstructureofsocialevents.Theresultpresentsthe

networkstructureofhighconnectivitybetweennodes,lowinteractionandcorepositionsofsome

WeibocommonusersnodesandWeibocelebritiesnodesintheirincreasinginfluence.Therefore,

ordinaryaudience,toacertainextent,aremuchmorelikelytogetattractedtoandinvolvedin

networkpublicopiniononhottopicsofpublicconcernsoversocialevents.Theconclusionofthis

applicationstudyonsocialnetworkanalysiscanprovideatheoreticalreferenceforthestrategies

relatingtoguidanceonnetworkpublicopinion,

Keywordssocialnetworkanalysis;socialevents;networkstructure;socialmedia;networkpublic

opinionpropagation

摘要社会事件作为民众关心的热点往往会在传播中引发大量关注，对其传播的研究有利于有效

把握网络奥情导向.通过社会网络分析（socialnetworkanalysis，SNA）和Ucinet软件，关注2017—

2022年社交媒体微博上近5年热点社会事件的网络情传播，对其密度距离、中心性和凝聚子