法国电影营销方案英文.docxVIP

第1篇

ExecutiveSummary:

ThismarketingplanisdesignedtopromoteFrenchfilmsbothdomesticallyandinternationally.ThegoalistoincreasethevisibilityandappealofFrenchcinema,attractabroaderaudience,andboostboxofficerevenue.Theplanfocusesonstrategicpartnerships,targetedadvertising,socialmediaengagement,andculturalexchangeprograms.

I.Introduction

Frenchcinemahasarichhistoryandisrenownedforitsartisticandculturalcontributionstotheglobalfilmindustry.WithclassicslikeLaLaLandandAméliecapturinginternationalhearts,thereisagrowingdemandforFrenchfilmsworldwide.ThismarketingplanaimstoleveragethisdemandandexpandthereachofFrenchcinema.

II.MarketAnalysis

A.TargetMarket:

-Filmenthusiastsandcasualmoviegoersinterestedinarthouseandinternationalfilms.

-French-speakingaudiencesbothinFranceandabroad.

-Youngadults(18-35yearsold)whoaremorelikelytoengagewithdigitalmarketingandsocialmedia.

B.MarketTrends:

-Increasedinterestininternationalcinema.

-Growthofstreamingplatformsanddigitaldistribution.

-Shifttowardsco-productionsandinternationalcollaborations.

C.CompetitiveAnalysis:

-CompetitorsincludemajorHollywoodstudios,independentfilmdistributors,andinternationalfilmfestivals.

-Frenchfilmsareknownfortheiruniquestorytellingandartisticquality,whichsetsthemapartfrommainstreamHollywoodfilms.

III.Objectives

-IncreaseboxofficerevenueforFrenchfilmsby20%withinthenexttwoyears.

-IncreasethemarketshareofFrenchfilmsintheinternationalmarketby15%.

-EnhancebrandawarenessandrecognitionofFrenchcinema.

IV.MarketingStrategies

A.StrategicPartnerships:

-Collaboratewithinternationalfilmfestivals,suchasCannes,Berlinale,andTorontoInternationalFilmFestival,toshowcaseFrenchfilms.

-Partnerwithlocalfilmclubsandcommunityorganizationstohostscreeningsanddiscussions.

-Establi