艾意凯2023后疫情与后通胀时代下的定价策略报告英文版20页.pdfVIP

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HowToPriceinaPost-COVID-19,

Post-InflationaryWorld

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Contents

Introduction3

Reconsideringpricinginapost-inflationaryenvironment4

Returningtovalue-basedpricing6

Evaluatingfeature/benefittrade-offs10

Adaptingpromotionaltactics12

Reevaluatingpricingstrategy16

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Introduction

Consumerbusinesseshavefaceddramaticincreasesininputcostsoverthepast24

months,primarilyduetothelingeringimpactofCOVID-19.Toavoidprofiterosion,

mostrespondedbypassingthesecostincreasesontoconsumersintheformofhigher

prices.Butconsumers,concernedwithapotentialrecession,areadjustingtheir

spendingbehaviors.Withtheworstofspiralinginflationhopefullybehindus,now

istheperfecttimeforbusinessleaderstoreflectontheir2022pricingactionsand

consideraholisticreevaluationoftheirpricingstrategiesinlig