卡伦国际企业管理 第6版 课件 5 Strategic Management in the Multinational Company .ppt

卡伦国际企业管理 第6版 课件 5 Strategic Management in the Multinational Company .ppt

5StrategicManagementintheMultinationalCompany:ContentandFormulation

LearningObjectives(1of2)DefinegenericstrategiesofdifferentiationandlowcostUnderstandhowlow-costanddifferentiationstrategistsmakemoney.Recallmultinationalexamplesoftheuseofgenericstrategies.Understan

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