组织核心价值与使命沟通实践意义及模型.pdfVIP

CommunicationCoreValuesandMission

Thisarticlefocusesonthesyllabusarearelatingtoanorganisation’s

corevaluesandmissiontothepublic,shareholdersandemployees.This

isanobjectivewhichcaneasilygetoverlookedintherushtomaster

environmentalanalyses,strategicchoiceandoutsourcingdecisions

Learningobjective6(g)ofthePaperP3,BusinessAnalysissyllabusrelates

tohowanorganisationcommunicatesitscorevaluesandmissiontothe

public,shareholdersandemployees.Thisisanobjectivethatcaneasily

getoverlookedintherushtomasterenvironmentalanalyses,strategic

choiceandoutsourcingdecisions.However,itisimportantinpractice

anditisachallengethatmany

organisationstakeveryseriously.

Thisarticlewill:

brieflydescribewhattheterms‘mission’,‘missionstatement’and

‘corevalues’mean

suggestwhytheircommunicationtostakeholdersisimportant

describeacommonlyusedmodelofcommunication

brieflydescribecommunicationmethodsthatareavailable

describeandgiveexampofhoworganisationsmightundertakethe

communicationprocess.

沟通价值观和任务

本文重点介绍了与组织对公众，股东和员工的价值观和使命有

关的教学⼤纲区域。这是⼀个⽬标，在急于掌握环境分析，战略选

择和外包决策中学习⽬标6（g）的⽬标很容易被忽视，业务分析教

学⼤纲与组织如何向公众，股东和员工传达其价值观和使命。

这是⼀个⽬标，在急于掌握环境分析，战略选择和外包决策的过程

中很容易被忽视。但是，这在实践中很重要，许多组织非常重视这

是⼀个。

本文将：简要描述“使命”，“使命”和“价值观”的意

思是暗⽰为什么他们与利益相关者的交流很重要，描述了⼀种常⽤

的通信模型简要描述可⽤的通信方法，描述了组织如何过

程。

Terminology

Anorganisation’smissionisitsbasicpurpose:Whatisitfor?Whydoes

itexist?Whatisits‘raisond’être’?

Amissionstatementformalisestheorganisation’smissionbywritingit

down.Johnson,SchoandWhittingtond