人工智能会成为最好的汽车销售顾问吗？.docxVIP

WillAIBecometheBestCar

SalesAdvisor?

September2025

AI-GeneratedImage

WillAIBecometheBestCarSalesAdvisor?

ThisreportisajointinitiativeofBostonConsultingGroup(BCG)andOpenAI.

GenerativeAI(GenAI)hasthepotentialtotransformthe

car-buyingexperience.Asrecenttrendsinthetravelindustryshow,GenAIwillfundamentallyempowerhowconsumers

discover,evaluate,andcommittolife’sbiggestpurchases—notwithclicks,forms,orphonecalls,butwithnatural

conversationsthattrulyunderstandallthenuancesofacustomer’sneeds.

Forautomakers,speedisoftheessence.Theoriginal

equipmentmanufacturers(OEMs)thatactnowtobuildtheinfrastructure,partnerships,andorganizationalcapabilitieswillbetheleadersinanAI-firstfuture.Thestakesarehigh:by2030,fastmoverscouldboosttheirtoplinebyasmuchas20%,whilelaggardsriskrevenuedeclinesofupto15%.AndtheimpactreachesbeyondOEMs—dealers,car

marketplaces,financialinstitutions,andotherplayersmustalsoadapttothisnewreality.

Successfultransformationwillturnaonce-fragmented,

complexexperienceintoaseamlessjourney—onethatfeelsaseffortlessandpersonalastalkingtoafriend.It’sa

reimaginingoftrust,simplicity,andpersonalizationinthecar-buyingexperience,poweredbyGenAI.

ThisreportoffersacomprehensiveguideforOEMsandotherautomotiveplayersonhowtobenefitfromthe

opportunitiesGenAIwillintroduceacrossthecar-buyingjourney.

TravelingtheGenAIRoute

Considerthetravelindustry.Bookingtravelisacomplex

processthatmusttakeaccountofawiderangeofpersonalpreferences,needs,andconstraintsthatcanonlybe

partiallycapturedbythesimplefiltersandfeaturesofferedbycurrentbookingplatforms.Evenhumantravelagents

withdecadesofexperiencestruggletocomparethemyriadoptions,considereveryalternative,andkeepupwiththe

latesttrendsintheireffortstoofferatrulypersonalized,