2025美国消费者关税市场研究报告r_2025 Tariff Market Study_Feb - May.docxVIP

February-May

February-May

2025USConsumer

iStock/thitivongTariffMarketStudy

iStock/thitivong

Surveyinsights

Introductionclickroschedul

Introduction

click

roschedule

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iStock/mryointra

Thisstudy

providesa

comprehensiveanalysisof

howimpendingtariffpolicies

influence

USconsumersentiment

andspendingbehavior

WelcometotheFebruarytoMay

insightsfromSimon-Kucher’s2025USConsumerTariffMarketStudy

Thisstudyisconductedandrepeatedmonthlyto

uncoverkeyfactorsshapingpurchasingdecisions,

tariffawareness,expectedpriceshifts,andstrategiesforbusinessestomitigatedemandfluctuations

Keyinsights

Consumersentimentontariffsandtheirperceivedeconomicimpact

Pricesensitivityandacceptablecostincreasesacrossproductcategories

Spendingadjustmentsinresponsetotariff-drivenpricechanges

Strategicrecommendationstonavigatetariff-relatedmarketshifts

Theseinsightsprovidehigh-levelperspectivesthatcanbefurthertailoredtospecificsub-verticalsandindustryneeds.Ifyou’re

interestedinacustomizedanalysis,ourexpertsareavailabletorefinethedatatoyourrequirements.

Simon-Kucher|February-May2025USConsumerTariffMarketStudy|Surveyinsights2

Simon-Kucher|February-May2025USConsumerTariffMarketStudy|Surveyinsights3

Simon-Kucher’s2025TariffMarketStudyFebruarytoMayinsightscoveredadiversesample

52483%11%31%

5248

3%11%

31%

Generation

(%)

29%

Income$25k-49.9k$75k-99.9k$150k-199.9k

14%