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OtherarticLACKOFRIGOURIN
DEFENDINGFAIRTRADE:A
REPLYTOALASTAIRSMITH
PeterGriffiths
AlastairSmith(2009)claimstorefuteafewcriticismsofFairtrade.Itisshownthat
hisempiricalevidenceconsistsofanecdoteswithnostatisticalorotherevidential
value,andthathiseconomicsiswrong.ThoughFairtradeisanagricultural
marketingsystem,heappearsnottobeawareoftheliteratureonagricultural
marketingorco-operatives.Accordinglyhemakesstatementsnotinaccordwith
theacceptedtheoryorevidence.Heassumes,forinstance,backward-sloping
supplycurvesandthatthepricesofferedbystatemarketingboardsarenot
affectedbymarkets.Thereareethicaltradingalternativeswhichavoidallthe
criticismsofFairtrade.
Keywords:Fairtrade,FairTrade,co-operatives,corporatesocialresponsibility,
agriculturalmarketing,ethicaltrading.
Introductioncriticismofanecdotes,bysaying,‘Thisis
arguablyavalueladente
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