全文可编辑内容-Brand KPIs for DIY garden online shops Northern Tool + Equipment in the United States-外文版培训课件（2025.9）.pptxVIP

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2025-11-18 发布于广东
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全文可编辑内容-Brand KPIs for DIY garden online shops Northern Tool + Equipment in the United States-外文版培训课件（2025.9）.pptx

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CONSUMERBRANDBrandKPIsforDIYgardenonlineshops:NorthernTool+EquipmentintheUnitedStatesConsumerInsightsreportDecember2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.3750Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonNorthernTool+Equipment’sperformanceintheDIYgardenonlineshopmarket.Fieldwork:March-April2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Sources:StatistaConsumerInsightsGlobal,asofDecember2024

65%ofNorthernTool+EquipmentusersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??NorthernTool+Equipment’sbrandingresonates?NorthernTool+EquipmentranksninthinawarenessmorewithMillennialswithintheDIYgardenonlineshopmarket?NorthernTool+Equipmentgenerallyappealstomen?ThepopularityratingofNorthernTool+Equipmentismorethanwomen14%?AmongNorthernTool+Equipmententhusiasts,51%?NorthernTool+EquipmentranksoutsidetheTop10fallunderthehigh-incomecategoryinusage?ConsumerswanttheirDIYgardenonlineshopbrandstohavehonesty