社交平台与应用用户增长及互动数据.pdfVIP

A:Ok,let’slookatlastweek’snumbers.

B:Overall,thestatslookgood.Startingwithtopofthe

funnelstats,weadded16,000newfollowerstoour

varioussocialmediaaccounts.Growthwasstronginthe

beginningoftheweek,dippedslightlymidweekand

climbedbackovertheweekend.

A:Whataboutappdownloads?

B:Webroughtinatotalof9,600newdownloads,upby

2%fromthepreviousweek.42%ofthetotalwasfrom

ouriOSapp,andtherestAndroid.

A:InoticetherewasaspikeiniOSdownloadslast

Wednesday.Didwedoanythinginparticulartoachieve

that?

B:Yes,wereleasedanewupdate.Combiningthesocial

mediaandappnumbers,westayedontargetfornew

useracquisition.

A:Ok.Whataboutengagementdata?

B:Itwasagoodweekonsocialmedia.Weboosted

conversationandsharesby25%fromthepreviousweek.

A:WhataboutDAUfortheapps?

B:Thisisanareaweneedtoworkon.Thenumberhas

beenslowlyslippingsincelastmonthasyoucanseeon

thistrendline.

A:Ok.Let’sgetintothatlater.Whataboutrevenue?

B:Wehadastrongweekintermsofrevenue.Average

dailytransactionwas53,upby8%fromtheprevious

week.Dailyrevenuewas$8586.Thehighlightwasthe

averagevalueperdeal,itincreasedby13%toover

$170.

A:Great.What’stherevenueprojectionforthemonth?

B:Wearecurrentlyatover$260,000forthemonth,

whichmeansthiswouldbeourhighestrevenuemonth

inrecord.Italsomeansthatwewouldhittheonemillion

dollarmarkforQ1.Beatingprojections.

A:Ok,great.Let’strytomakeithappen.