目标受众与核心信息传递策略.pdfVIP

TargetAudiences

•TechGeeks–earlyadopters,menaged18-35,$75,000+e,

valueinnovationforinnovationsake,liveinlargecities,

collegegrads,single,uppermiddleclassbackground,

possiblygamers

•TechFashionistas–womenaged21-35,lovesocialmedia

(IG,),fashionblogfollowers,$50,000+e,loveto

shop,liveinurbanareas,trendsetters,stillreadmagazines,

materialistic,partygirls

•Retailers–onlinecompanieslikeAmazonorBestBuy;

phonecompanieslikeATTandSprint;Apple’sown

retail