营销英语考试题及答案.docVIP

营销英语考试题及答案

一、单项选择题（总共10题，每题2分）

1.Whatistheprimarygoalofmarketing?

A.Tomaximizeproduction

B.Tosatisfycustomerneeds

C.Toincreasemarketshare

D.Tominimizecosts

Answer:B

2.Whichofthefollowingisapartofthemarketingmix?

A.Product,Price,Place,Promotion

B.Product,Price,Place,People

C.Product,Price,Place,Process

D.Product,Price,Promotion,People

Answer:A

3.Whatdoesthetermbrandequityreferto?

A.Thetotalvalueofacompanysassets

B.Theperceivedvalueofabrandbyconsumers

C.Thecostofproducingabrand

D.Thenumberofproductsacompanyoffers

Answer:B

4.Whichmarketingstrategyfocusesonbuildinglong-termrelationshipswithcustomers?

A.Transactionalmarketing

B.Relationshipmarketing

C.Intensivemarketing

D.Competitivemarketing

Answer:B

5.Whatisthemainpurposeofmarketsegmentation?

A.Toincreaseproductionefficiency

B.Toidentifydifferentcustomergroups

C.Toreducemarketingcosts

D.Tomaximizesalesvolume

Answer:B

6.Whichofthefollowingisakeyelementofthemarketingconcept?

A.Customersatisfaction

B.Profitmaximization

C.Productionefficiency

D.Marketsharegrowth

Answer:A

7.Whatdoesthetermuniquesellingproposition(USP)mean?

A.Theuniquefeaturesofaproduct

B.Theuniquebenefitsofaproduct

C.Theuniquesellingapproachofaproduct

D.Theuniquepriceofaproduct

Answer:C

8.Whichmarketingtoolismosteffectiveforreachingalargeaudiencequickly?

A.Televisionadvertising

B.Radioadvertising

C.Printadvertising

D.Socialmediaadvertising

Answer:D

9.Whatisthemainpurposeofamarketingplan?

A.Tooutlinethecompanysfinancialgoals

B.Toidentifythetargetmarket

C.Todeterminethecompanysproductionneeds

D.Tosetthecompanyspricingstrategy

Answer:B

10.Whichofthefollowingisakeycomponentofasuccessfulmarketingcampaign?

A.Creativecontent

B.Highproductioncosts

C.Limitedmarketreach

D.Short-termfocus

Answer:A

二、多项选