传播学英语复试题及答案.docVIP

传播学英语复试题及答案

一、单项选择题（总共10题，每题2分）

1.Thestudyofhowmessagesarecreatedandtransmittedisknownas:

A)Receptionanalysis

B)Mediaeffects

C)Semiotics

D)Communicationtheory

Answer:D

2.Whichofthefollowingisakeyconceptinthefieldofcommunicationthatreferstotheprocessbywhichmessagesareencodedanddecoded?

A)Noise

B)Feedback

C)Channel

D)Semiotics

Answer:D

3.Thetermmediaconvergencerefersto:

A)Themergingofdifferentmediaindustries

B)Theprocessofmediabecomingmoreaccessible

C)Theincreaseinmediaconsumption

D)Thedeclineoftraditionalmedia

Answer:A

4.Accordingtothetwo-stepflowofcommunicationtheory,whoistheprimarysourceofinfluenceinshapingpublicopinion?

A)Opinionleaders

B)Media

C)Government

D)Researchers

Answer:A

5.Theconceptofculturalstudiesincommunicationfocuseson:

A)Thetechnicalaspectsofmediaproduction

B)Theimpactofmediaonsociety

C)Theculturalmeaningsandrepresentationsinmedia

D)Theeconomicstructureofmediaindustries

Answer:C

6.Thetermpublicspherewasmostnotablydevelopedby:

A)MarshallMcLuhan

B)WalterLippmann

C)JürgenHabermas

D)NoamChomsky

Answer:C

7.Theprocessbywhichmediacontentisfilteredandselectedbeforereachingtheaudienceisknownas:

A)Agenda-setting

B)Gatekeeping

C)Framing

D)Priming

Answer:B

8.Theconceptofmedialiteracyrefersto:

A)Theabilitytocriticallyanalyzemediamessages

B)Theincreaseinmediaconsumption

C)Thetechnicalskillsrequiredtoproducemedia

D)Theeconomicimpactofmedia

Answer:A

9.Thetermparadigmshiftincommunicationrefersto:

A)Asignificantchangeinthewaymediaisproducedandconsumed

B)Achangeintheaudiencespreferences

C)Achangeinthemediaindustryseconomicstructure

D)Achangeinthegovernmentsmediapolicies

Answer:A

10.Th