高频精选：考研英语真题及答案和ads有关.docVIP

高频精选：考研英语真题及答案和ads有关

单项选择题（每题2分，共10题）

1.Adscanhaveagreatimpactonconsumers_.

A.choices

B.habits

C.attitudes

D.alloftheabove

2.Whatdoadsmainlyaimtodo?

A.Inform

B.Persuade

C.Entertain

D.Allofthem

3.Whichofthefollowingisacommontypeofad?

A.TVad

B.Magazinead

C.Onlinead

D.Allofthese

4.Adsoftenuse_toattractattention.

A.colors

B.slogans

C.images

D.Alloftheabove

5.Howdoadsinfluencebrandawareness?

A.Byrepeatedexposure

B.Throughpositivemessaging

C.BothAandB

D.Noneofthem

6.Whatcanadshelpconsumerswith?

A.Findingproducts

B.Comparingprices

C.Makingdecisions

D.Alloftheabove

7.Adsareusuallycreatedby_.

A.companies

B.agencies

C.BothAandB

D.Noneofthem

8.Wherecanwecommonlyseeads?

A.Onstreets

B.Instores

C.Onwebsites

D.Alloftheabove

9.Whatroledoadsplayinthemarket?

A.Promotecompetition

B.Increasesales

C.BothAandB

D.Noneofthem

10.Adscanshapeconsumers_.

A.lifestyle

B.values

C.BothAandB

D.Noneofthem

答案：1.D2.D3.D4.D5.C6.D7.C8.D9.C10.C

多项选择题（每题2分，共10题）

1.Adscanbeclassifiedby_.

A.medium

B.purpose

C.targetaudience

D.alloftheabove

2.Thefunctionsofadsinclude_.

A.promotingproducts

B.buildingbrands

C.providinginformation

D.alloftheabove

3.Whatarethecharacteristicsofeffectiveads?

A.Clearmessage

B.Attractivedesign

C.Righttiming

D.alloftheabove

4.Adsmayaffect_.

A.consumerbehavior

B.markettrends

C.socialvalues

D.alloftheabove

5.Whichofthefollowingareadvertisingchannels?

A.Radio

B.Billboards

C.Socialmedia

D.alloftheabove

6.Thecontentofadsoftenincludes_.

A.productfeatures

B.benefits

C.testimonials

D.alloftheabove

7.Adscanhelpcompanies_.

A.gaincustomers

B.expandmarketshare

C.increaseprofits

D.alloftheabove

8.Whatfactorsinfluencethecreationofads?

A.Marketresearch

B.Brandimage

C.Budget

D.allofth