2026马年元旦玩趣庙会喜迎新春公共组织嘉年华活动策划方案(1).pptxVIP

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·花灯·庙会·灯谜

·国潮·骏马

玩趣庙会喜迎新春

HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR

Spirit

玩趣庙会喜迎新(春

【中国年就要有中国特色】

灯火里的中国，青春婀娜；

灯火里的中国，胸怀辽阔；

灯火漫卷，万里河山，

初心换回了百年承诺!

人间烟火气，最抚凡人心，

生活一半诗意一半烟火，

所遇皆是万般美好!

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马图志

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HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR

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骏马图志

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夜街夜景夜逐灯，且忘且停且随风!

全新潮酷的社交场，用年轻化，个性化的国潮多中带入

打造具有传统中国年味的年俗culturewalk

一起漫步在中国传统文化的底蕴中

探索民族文化城市印记

用脚步丈量文化收获精彩时光

【中国民俗年味culturewalk】

玩(趣庙(会喜(迎(新

HAPPYNEWYEARHAPPY

HAPPYNEW

玩趣

HAPPY

LANTERN

FESTIVAL

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庙会喜迎新春

集合网红街区，市集，手作，国潮，音乐，

灯会等活动元素，以中国文化为底蕴。

定制一场好玩好看又好逛的庙会活动。

将国潮之风融入一场新春盛典活动之中，

这必将是一场视觉上的盛宴

也是一场有趣的灵魂碰撞

更是传递中国文化，展现国潮文化的态度主张

【中国国潮文化态度主张】

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HAPPYNEWYEAR

逛庙会

元

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01.基本概述04.氛围营造

02.创意阐述05.活动安排

03.宣传计划06.辅助方案

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目录

CONTENTS

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玩趣庙会

PART

基本概述

CONTENTS

HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR

HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR

HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR

玩趣庙会

庙会概述

Activitytheme市集主题：玩趣庙会马重灯场00

2026新年中华马灯艺术庙会节

Activitytime市集时间：2026年1月/2月/3月

Activitysite市集地点：项目地、商业

Activitytonal市集内容：新年祈福庙会

Activitystyle市集形式：非遗文化、马的传人、国潮互动

冯马当先

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