外贸函电英文课件unit 1.pptVIP

InternationalBusinessEnglishCorrespondence杨晓辉Bylearningthisunit,studentsshouldknowthesignificanceoflearningthecoursemastertheelementsandthelayoutofabusinessletterlearnhowtowriteabusinessletterandenvelopeinacorrectformatunderstandtheessentialwritingprinciplesofbusinesslettersUnit1BasicknowledgeTeachingobjectives

Unit1BasicknowledgeIntroduction1Theelementsofbusinessletter2Thelayoutofbusinessletter3Howtoaddresstheenvelope4Principlesofbusinesswriting5

Introductiona.Whatisinternationalbusinesscommunication?b.Whyshouldwelearnthecourse?c.Howtomakebetterinbusinesswriting?tofindtherightideastoorganizethemformaximumimpacttoestablishthevoiceinyourwritingtoconsideryourwordchoicetoexamineyoursentencesforfluencyproofreading(toreviseyourwriting)toconsiderthedesignofyourwriting

TheelementsofbusinessletterStandardpartsa.letterheadb.datec.insideaddressd.salutatione.bodyf.complimentarycloseg.signature

a.letterheadi.position:inthecenterorontheleftorrightmarginatthetopofthepaperii.details:82TungAnMenStreet:门牌与街名间不用逗号LondonE.C.4:E.C.4指邮区号，便于邮局分信，保证准时投递。E.C.=EasternCentralDistrictN.W.=Northern-WesternDistrictN(north);W(west);E(east);S(south);C(central)iii.content:

a.letterheadAletterheadgenerallycontainsthefollowinginformation:ThenameofthefirmItsaddressandpostalcodeFaxnumberInternetaddressTelephonenumberTelegraphicandtelexaddressE-mailaddressTrademarkorabriefslogan,etc.

a.letterheadontheSecondPage:EASTERNTEXTILESIMP.EXP.CO.,LTD.-2-April16,2004Mr.SmithApril16,2004,Page2Mr.SmithApril16,2004Page2