2025年英文策划面试题目及答案.docVIP

2025年英文策划面试题目及答案

一、单项选择题（每题2分，共10题）

1.Whatistheprimarygoalofacampaigninmarketing?

A.Toincreasebrandawareness

B.Tosellproductsimmediately

C.Toreduceproductioncosts

D.Toimprovecustomerservice

Answer:A

2.WhichofthefollowingisNOTapartofthe4Psofmarketing?

A.Product

B.Price

C.Place

D.People

Answer:D

3.Inthecontextofdigitalmarketing,whatdoesSEOstandfor?

A.SearchEngineOptimization

B.SocialEngineOptimization

C.SalesEngineOptimization

D.SearchEngineOperation

Answer:A

4.WhatisthemainpurposeofaSWOTanalysisinbusinessplanning?

A.Todeterminethecompanysfinancialhealth

B.Toidentifythecompanysstrengths,weaknesses,opportunities,andthreats

C.Toanalyzethecompetitionsmarketshare

D.Toevaluatethecompanyscustomersatisfaction

Answer:B

5.Whatisthetermforthestrategyofusingmultiplechannelstopromoteaproductorservice?

A.ChannelMarketing

B.IntegratedMarketing

C.Multi-channelMarketing

D.Cross-channelMarketing

Answer:B

6.Whatisthetermfortheprocessofcreatingabrandsidentityandimage?

A.Branding

B.Marketing

C.Advertising

D.BrandingStrategy

Answer:A

7.Whatisthetermforthepracticeofencouragingexistingcustomerstorefernewcustomerstoacompany?

A.ReferralMarketing

B.DirectMarketing

C.IndirectMarketing

D.InfluencerMarketing

Answer:A

8.Whatisthetermfortheanalysisofconsumerbehaviortopredictfuturebuyingtrends?

A.MarketResearch

B.ConsumerBehaviorAnalysis

C.TrendAnalysis

D.SalesAnalysis

Answer:A

9.Whatisthetermfortheprocessofcreatingandmaintainingapositiverelationshipwithcustomers?

A.CustomerRelationshipManagement

B.CustomerService

C.SalesManagement

D.MarketingManagement

Answer:A

10.Whatisthetermfortheuseofsocialmediaplatformstopromoteaproductorservice?

A.SocialMediaMarketing

B.DigitalMarketing

C.TraditionalMarketing

D.ContentMarketing

Answer:A

二、多项选择题（每题2分，共