2025年剑桥商务英语(BEC)初级考试阅读理解全文试题及答案.docxVIP

2025年剑桥商务英语(BEC)初级考试阅读理解全文试题及答案

第一部分：搭配题（Questions15）

题目内容

阅读以下五段关于不同商务活动的描述（AE），以及七个商务活动类型的定义（17）。请将描述与对应的商务活动类型进行匹配。每个描述只能匹配一个商务活动类型，且有两个商务活动类型是多余的。

描述内容

A.Acompanyorganizesaseriesofmeetingswithpotentialclientsindifferentcities.Theypresenttheirnewproductsandservices,answerquestions,andtrytobuildrelationshipswiththeseclients.

B.Abusinessdecidestochangeitslogoandpackagingdesign.Theyhireaprofessionaldesignagencytocreateamoremodernandappealinglookfortheirbrand.

C.Afirmconductsasurveyamongitsexistingcustomerstofindouttheirsatisfactionlevelswiththecompanysproducts,services,andcustomersupport.

D.Acompanyparticipatesinaninternationaltradefair.Theysetupabooth,displaytheirproducts,andinteractwithvisitorsfromallovertheworld.

E.Anorganizationarrangesatrainingprogramforitsemployees.Thetrainingfocusesonimprovingtheircommunicationskillsandteamworkabilities.

定义内容

1.Marketresearch:Theprocessofgatheringinformationaboutcustomers,competitors,andmarkettrends.

2.Productpromotion:Activitiesaimedatincreasingthevisibilityandsalesofaproductorservice.

3.Branding:Thecreationandmanagementofabrandidentitytodistinguishacompanysproductsorservicesfromcompetitors.

4.Employeedevelopment:Programsandactivitiesdesignedtoenhancetheskillsandknowledgeofemployees.

5.Customerrelationshipmanagement:Thepracticeofmanaginginteractionswithcustomerstoimprovecustomersatisfactionandloyalty.

6.Tradeshowparticipation:Theactoftakingpartinatradeshowtoshowcaseproductsandservices.

7.Businessnetworking:Theprocessofmakingconnectionsandbuildingrelationshipswithotherbusinessesandpotentialclients.

答案

1.C（描述C中公司对现有客户进行调查以了解他们对产品、服务和客户支持的满意度，这属于收集客户信息，符合市场研究的定义）

2.A（描述A中公司与潜在客户会面，展示新产品和服务，目的是增加产品或服务的知名度和销量，属于产品推广）

3.B（描述B中公司改变标志和包装设计，通过专业设计机构打造更现代和有吸引力的品牌形象，这是品牌塑造的行为）

4.E（描述E