数字产品炼金术：聚焦客户驱动营收的 5 大核心经验.pptxVIP

Digitalproduct

alchemy

5lessonsindrivingrevenuethrough

customerobsession

anBMCmpany

Thefivelessons

1Prioritizecustomerloyalty–it’sthebiggest

differentiatingfactordrivingROI.

WhatdifferentiatorcontributesthemosttoROIindigitalproducts?In2022,theanswervariedacrossindustries.Butby2023,13of14industrieshadcoalescedaroundcustomerloyaltyasthebiggestdifferentiatingfactor.

2Empowertheproductwithaportfolioperspective.

Topcompaniesleaddigitalproductswithwhattheir

businesswantstoachieveasopposedtowhatitwantstobuild.Afocusonoutcomeshelpsthesecompaniesleapfrogcompetitionthatfallsintothetrapoffocusingonfeatures.

3Embedaproduct-centricculture.

Differentiatedproductsrequireanalignmentin

leadershipandteamstotrulyembedanoutcome-drivenculture.Thebestproductteamsrequireafocuson

measuringvalue,ratherthansimplybuildingtechnology.

4Don’tjustideate,createsomething.

Ideationwithoutvalidationcantrulybedetrimental.Aheavyfocusonexecutionandexpansionactivitiesis

associatedwith20%greaterROIonnewproductsand18%greaterROIonexistingproductenhancements,whencomparedtothesameamountofeffortspentinideationactivities.

5EmbracegenerativeAIandcreatedynamicdigitalproducts.

GenerativeAIisalreadyfuelingdynamicallyperson-

alizedexperiences,acceleratingspeedtomarket,and

enhancingtheoveralluserexperienceofdigital

products.OurrespondentscitedgenerativeAIasoneofthetopthreetechnologydisruptors.

Ourfindingsaredramatic:NewdigitalproductsdeliveranaverageROIof46%;

forproductenhancements,it’s75%.

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Apowerfulpartnership—How

digitalproductsthatincrease

customerloyaltycanamplifyROI

Increasingly,organizationsarefocusedondigitalproducts,services,andexperiencesthatprovideacompetitiveedgeanddrivetop