2025年婴童用品行业社交媒体基准报告（英文版）.pptxVIP

childrenandBabyIndustry

contents

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2025socialMediaBenchmarkReportI1

DefiningthechildrenandBabyIndustry

2025socialMediaBenchmarkReportI2

AbouttheData

Averagesharesperpost

Theaveragenumberoftimeseachpieceofcontentisshared.

whyItMatters:sharesindicatethatcontentresonateswithusersandisdeemedshareable.

Averagecommentsperpost

Theaveragenumberofcommentsthateachpostreceives.

whyItMatters:commentssignifycommunityandsuggestthatusersconnectwiththevideo.

AverageNumberofweeklyposts

Theaveragenumberofpostsbrandsshareperweek.

whyItMatters:Ithelpsdeterminetherightcadenceforposting.

Averagevideoviews/views

Theaveragenumberofviewseachvideoreceives,thisincludesrewatches.

2025SocialMediaBenchmarkReort3

AverageReachperpost

Theaveragenumberofuniqueaccountsthatseeyourpost.

AverageMonthlyGrowthRate

Theaveragenumberoffollowersaddedonamonthlybasis.

AverageEntertainmentscore(TikTokandInstagramReels)

AverageEffectivenessRate(nstagramandFacebook)

AverageEngagementRate

cross-channelTrends

TikTOKLeadsinEngagement.

InstagramDrivestheGreatestReach.

onaverage,Instagramdrives+42%morereachthanTikTOK.

2025socialMediaBenchmarkReportI4

FollowerGrowthslows,IndicatingshiftinBehavior.

viewershipISTrendingup.

MostusersDONotFinishvideos.

2025socialMediaBenchmarkReportI5

InstagramTrends

carouselsLeadinBothReachandEngagement.

QualityoverQuantity.

sharesHaveDoubled.

2025socialMediaBenchmarkReportI6

YOUTubeTrends

on-DemandvideoviewsRise,shortsDecline.

DASHSOCIAL2025SocialMediaBenchmarkReort7

on-DemandDrivesReach,shortsDriveEngagement.

usersArewatchin