2025-2026年滑雪地产市场报告（英文版）.docxVIP

自

REPORT

SavillsResearch

THE

SKIREPORT

WINTER2025-26

savills

savills

THESKIREPORT2025-26

FOREWORD

JEREMYROLLASONHeadofSavillsSki

JEREMYROLLASONHeadofSavillsSki

2-3

MarketOverview

Asskiernumberssoar,howareresortsadaptingtorisingdemandandshiftingseasons?

Asskiernumberssoar,howare

resortsadaptingtorisingdemandandshiftingseasons?

4-7

20YearsofSki

Twodecadesofsnow,slopesand

primeproperty.Wechartthepeaksandthevalleys.

8-9

PrimePrices

Aspenleadsagain,butwho’sgainingground?

10-11

Ultra-PrimeOutlook

The€68,900question:wherenextforultra-prime?

12-15

SkiResilienceIndex

Snowfall,altitudeandtheclimatechallenge.Whichresortsarebestequippedtoweatherthestorm?

16-17

WealthTrendsforSkiResorts

Fromslopestosuccessionplanning-whyHNWIsaredoublingdownonskihomesasprimeinvestments.

18-19

AspenvsGstaad

Twoicons,twophilosophies.Whatsetstheseultra-primetitansapart?

WehavebeenreportingonthesecondhomemarketsintheAlpsandEuropesince2006,makingthisthe20thanniversaryofourskireport.Duringthisperiod,significantmilestonesincludedthe2008global

financialcrisis,anensuingcreditcrunch,thedecouplingoftheSwissfrancfromtheeuro(2015),abanontheconstructionofnewsecond

homesinSwitzerland(2016)andthedepartureoftheUnitedKingdomfromtheEuropeanUnion(2021).

Wehavealsowitnessedthethirdwaveofglobalisation,or

hyperglobalisation,drivenbytechnologicalinnovationandthegrowthofcommunicationnetworks.Itisthelatter,andtherapidevolutionofArtificialIntelligence,thatislikelytodefinethenexttwodecades.

Fornow,itisscarcityandequitythatdefineandinfluenceproperty

marketsintheAlpsandmountainresortsglobally.Today,wealthy

buyersvaluelifestyle,comfortandexclusivityandarewillingtopay

forit.Fort