2026 年全球支付报告：一场 “非显性” 变革 —— 以差异化策略赢回商户.pptxVIP

The(not-so)

silenttakeover:

Winningbackmerchantsmeansplayingdifferently

WorldReportSeries2026

WoΓldPaymentsRepoΓt

REEARCHNTTUTE

Ascustomersand

merchantssurgeforward,canbankscatchup?

59

Tableof

contents

Executivesummary

40

ExecutiveSteeringCommittee

20

Foreword

08

Closethegapandrejointhemerchantservicinggame

Bankshavetherighttowin

PartnerwithCapgemini

04

06

60

03

61

Methodology

WorldPaymentsReport2026

Conclusion

2

Ascustomersandmerchantssurgeforward,canbankscatchup?

Theglobalpaymentsecosystemcontinuestoevolverapidly,propelledbythesurgeinnon-cashtransactionsandshiftingconsumerand

merchantbehaviors.Withvolumesofnon-cashtransactionsexpectedtorisefrom1,685billionin2024to3,540billionby2029,digital

walletsandAccount-to-Account(A2A)transfersaresteadilyreplacingtraditionalcardpayments.Thistransformationisdrivenbytherise

ofe-commerce,mobilecommerce,andagenticcommerce,whereAI-poweredagentsmanagetheentirebuyingjourney.Asdigital

becomesthedefault,bothonlineandin-storetransactionsare

increasinglydominatedbywalletsandinstantpayments,reshapingthepaymentmixandchallenginglegacyinfrastructure.

Merchantsareadaptingquickly,demandingseamless,omnichannel,andintelligentpaymentsolutions.Whilesmallandmid-sized

merchantsfocusonoperationalreliability,largemerchantsare

prioritizingAI-drivenpersonalizationandintegratedexperiences.

Banks,however,arestrugglingtokeeppace.Constrainedbylegacy

systems,margincompression,andrisingfraudrisks,manyhave

shiftedawayfrommerchantacquiringtowardissuing,whichoffers

highermarginsandcross-sellingpotential.Thisshifthascreatedspacefortech-firstplayerslikeAdyen,Toast,andStripe,whonowofferfull-stack,embeddedsolutionsthatextendbeyondpaymentstoincludebusinessaccounts,lending,andoperationaltools.Tostayrelevant,

bank