游戏娱乐的未来：2026年游戏产业核心趋势研究报告（英文版）.pptxVIP

TheFutureofPlay:

KeyTrendsinthe

GamesIndustry

2026

Contents

Whathappenedinthegamesindustryin2025?3

Playerprotection–creatingsafer

gamingenvironments4

Continuedgrowthofcasualgaming8

NewusesofAIingaming10

RiseofforeigninvestmentinChina12

Keytakeawaysandpredictions14

2Keytrendsingames2026

Whathappenedinthegamesindustryin2025?

2025wasaturbulentyearforthevideogamesindustry.Whilst

revenuesreportedlyincreasedtonearly$200billion(acrossmorethan3billionplayersworldwide),2025sawstudioclosuresandlay-ofs,

highprofilelitigationonindustry-criticalissues,andanaccelerationofthetrendtowardstighterregulation.Indeed,governmentsworldwidearescrutinisingissuesrangingfromplayerprotection(particularlyforminors)anddataprivacyinconnectedgamingexperiencesthrough

toplatformresponsibilitiesforuser-generatedcontentandsome

fundamentalareasofmonetisation(suchasvirtualcurrenciesandlootboxes).Asweenter2026,webelievetheindustrywillcontinuetoseeincreasedregulation(backedupbymoreenforcementactivity)and

rapidtechnologicaladvancement(particularly,butnotexclusively,inrelationtoAI)

Thisarticleexploresthekeydevelopmentsexpectedtoshapethe

gamesindustryin2026,focusingontheregulatoryengineroomof

theUK/EU,butalsobringinginaninternationalperspectivefrom

ourinternationaloffices.Wewilltouchon:stricterplayerprotection