东阿阿胶职业发展案例.pptxVIP

ContentsCustomizeslide:AnnualWorkReportStarte7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB49315BD15EFB5BC9CCBD2C644D30F41A882197F2F9D8737F7ACAB36D4E09F606719F146891D754A7107E6C17ADFB2EB3东阿阿胶职业发展案例

e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB49315BD15EFB5BC9CCBD2C644D30F41A882197F2F9D8737F7ACAB36D4E09F606719F146891D754A7107E6C17ADFB2EB3-1传统优势与核心资源2市场环境变化与挑战3创新转型策略4转型成效与行业启示5内部管理机制调整6员工职业发展路径7外部合作伙伴与联盟8品牌国际化战略9企业文化的传承与创新10未来展望与挑战

PART1e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB49315BD15EFB5BC9CCBD2C644D30F41A882197F2F9D8737F7ACAB36D4E09F606719F146891D754A7107E6C17ADFB2EB3传统优势与核心资源

e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB49315BD15EFB5BC9CCBD2C644D30F41A882197F2F9D8737F7ACAB36D4E09F606719F146891D754A7107E6C17ADFB2EB3传统优势与核心资源历史文化底蕴独特制作工艺采用严格选材(如优质驴皮)和古法熬制工艺，确保产品品质，形成技术壁垒采用严格选材(如优质驴皮)和古法熬制工艺，确保产品品质，形成技术壁垒

PART2e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB49315BD15EFB5BC9CCBD2C644D30F41A882197F2F9D8737F7ACAB36D4E09F606719F146891D754A7107E6C17ADFB2EB3市场环境变化与挑战

e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB49315BD15EFB5BC9CCBD2C644D30F41A882197F2F9D8737F7ACAB36D4E09F606719F146891D754A7107E6C17ADFB2EB3市场环境变化与挑战消费需求升级：现代消费者偏好便捷、时尚的保健品形态(如口服液、胶囊)，传统块状阿胶因使用不便面临市场萎缩竞争加剧：国内外保健品品牌涌入，新兴产品通过差异化营销抢占市场份