零售促销管理与POS访问成功分析.pptx

SAPBestPracticesforRetailPromotionManagement

Inreferencetoturnoverpromotionisacentralinstrumentofthetradefordifferentationandpositioninginaagressiveprice-andcompetitiveenvironmentPromotionswillbedonesothatarticlescanbeboughtatalowerpricetoreducetheactualstock,toincreasetheturnover,ortotestproducts.

Information-systemsAnalysesPOS-Access/SuccessOrderallocationtableAssortmentsCataloguehandlingCouponsCalculationFreegoodsBonuskaufSubsequentsettlementGoodsreceivingAdditionalInformationMasterdataConditionsDispositionPromotionClassificationInventorymanagementShippingPromotioninSAPRetail

SubsequentprocessingPromotionplanningArticleQuantityplanningSitegroupsComponentsTopicsProductcatalogueConditionsPriceplanningPromotionplanning

AssortmentlistPOSDataPricecalculationSubsequentprocessingPromotionplanningAllocationtablePrice-activationAnnounce-mentListingAdditional??

supplysourcedeterminationSubsequentprocessing

PromotiontimeframeSaleconditiontimeframeListingtimeframestoregroupsouthListingtimeframestoregroupnorthSaletimeframestoregroupnorthPromotion?youngfashion“SaletimeframestoregroupsouthTimeStoreNorthStoreSouth

TerminationMarginsInventoryvaluationLabelingPromotion:AnalysesZRPromotionArticleArt.10023Art.14570Art.20045SoAkt.WS99Text.ListingMargin586,80

590,00

550,50AnalysePromotion/ArticleAnalysisPromotion/PlantZRAktionPlantsMSouthMNorthM002SoAkt.WS99Text.ListungMargin586,80

590,00

550,50