考研英语考试最新试题及答案.docxVIP

考研英语考试最新试题及答案

考试时长：120分钟满分：100分

班级：__________姓名：__________学号：__________得分：__________

试卷名称：考研英语考试最新试题

考核对象：报考研究生英语考试的考生

题型分值分布：

-判断题（总共10题，每题2分）总分20分

-单选题（总共10题，每题2分）总分20分

-多选题（总共10题，每题2分）总分20分

-案例分析（总共3题，每题6分）总分18分

-论述题（总共2题，每题11分）总分22分

总分：100分

一、判断题（每题2分，共20分）

1.Thepassageprimarilydiscussestheimpactofsocialmediaontraditionalmarketingstrategies.

2.Accordingtotheauthor,digitaladvertisinghascompletelyreplacedprintmediainmodernmarketing.

3.Smallbusinessesaremorelikelytobenefitfromsocialmediamarketingthanlargecorporations.

4.Thetermtargetaudiencereferstothedemographiccharacteristicsofconsumers.

5.SEO(SearchEngineOptimization)isirrelevantforbusinessesthatdonotsellproductsonline.

6.Influencermarketingisacost-effectivestrategyforbrandpromotion.

7.Theriseofe-commercehasdiminishedtheimportanceofphysicalretailstores.

8.Contentmarketingrequiresminimalinvestmentcomparedtotraditionaladvertising.

9.Theconceptofuserengagementissolelymeasuredbysocialmedialikesandshares.

10.Brandloyaltyisprimarilyinfluencedbypricecompetitivenessinthemarket.

二、单选题（每题2分，共20分）

1.WhichofthefollowingisNOTacomponentofdigitalmarketing?

A.Socialmediaadvertising

B.Emailmarketing

C.TVcommercials

D.Influencerpartnerships

2.Themainpurposeofamarketingcampaignisto:

A.Increasebrandawareness

B.Reduceproductioncosts

C.Improveemployeemorale

D.Decreasemarketcompetition

3.WhatdoesROIstandforinmarketing?

A.ReturnonInvestment

B.RateofImprovement

C.RiskofInflation

D.RevenueOptimization

4.Whichmarketingstrategyfocusesonbuildinglong-termrelationshipswithcustomers?

A.Transactionalmarketing

B.Relationshipmarketing

C.Permissionmarketing

D.Viralmarketing

5.Thetermc