2016 Balvenie发布活动与DCS项目总结报告.pptx

12016TheBalvenieCommissionChinaLaunchEventDCSProjectSummaryReport

1.DCSCOMPENDIUM2.TheCOMMISSION

1.PressreleasedistributionMethods:LocalizeoriginalDCSmaterial,addedthelatestnewsthatDavidwasawardedtheMBEbytheBritishRoyalsinthepressreleasee:Uptonow,wetotallygenerated102clippingswhichcontributedto1,083,839ADvalue.DCSCOMPENDIUM

DCSCOMPENDIUM2.WeChatonlineinteractionMechanics:DCSteaservideosharingontheBalvenieWeChatandraise3questionstointeractwithconsumers,thosewhogetthehighestscorecanwinTHEBALVENIEDCSCOMPENDIUMMethods:Cooperatedwith6WeChatbigaccountsincludewineandspirits,highendlifestylee:Totally,84peopleparticipateinthecampaign,including60rightanswers.Duringthecampaign,249fansincreased.TheWeChatcontentWintheDCSCompendiumreached9,128readingnumberswith109thumbs.

Totally,thenumberoffansofrisenis249.真心招待所21stApr,Fansincreased17微懂,22ndApr,fansincreased31环球生活画报23rdApr,fansincreased119月之海27thApr,fansincreased9型物志28thApr,fansincreased42烈酒志26thApr,fansincreased36DCSProjectSummary6WeChatbigaccounts’performance.

CommissionCraftsmenTeaserVideoSharingTailormadefivecraftsmen’svideototellthein-depthstoryofultimatehandcraftsspirits.Eachcraftsmen’sstoryandvideowaspostedontheBalvenie’sofficialWeChataccount.Thetotalimpressionincludesreadingandthumbsnumberreached6,511.

TheBalvenieCommissionChinaLaunchEventDate:Jun.29th,Wednesday,2016Time:2:30p.m-5:30p.mVenue:Zowoo,North802,JoyCity,No.198,NorthXizangRoadAttendee:25media,24journalistsattendedtheBalvenieCommissionChinaLaunchEvent.Theattendanceratereached96%. DistinguishedGuest:SamSimmons,theBalvenieGlobalBrandAmbassador.DavidDing,WilliamGrantSonsChinaBrandAmbassador.5craftsmenfromLeathercarving,glassmaking,furnituremaking,PipemakingandthefounderandinventorofMao