大学英语综合教程四Unit7答案.pdfVIP

AnIntegratedEnglishCourseIV

Unit7

Text1TheSellingofthePresident

KeytoExercises

Textcomprehension(pp.102-103)

I.Decidewhichofthefollowingbeststatestheauthorspurposeofwriting.

B.

II.Judge,accordingtothetext,whetherthefollowingstatementsaretrueorfalse.

1.T.RefertothelastsentenceofParagraph2.

2.F.RefertoParagraph3.ItisarguedthatinsomeelectionstheamountofTVexposuredoes

Fordslossin1976,however,isanexampleusedtoshowthatTVpromotionseemstoworkbest

whenthereisalargeundecidedvote.

3.F..

OneexceptionwasNixon,whoseTVimage,thoughgenerallypoor,wasimprovedthroughthe

applicationoffeaturedlongshotsandtheavoidanceofclose-ups.

4.F.RefertoParagraph5.BothJohnF.KennedyandJimmyCarterseemedmoreathome

withthemediummeanstheytwofeltmorecomfortableandateaseinfrontoftheTVcamera

wereshownwithinUSorabroad.

5.T.RefertoParagraph6.

6.T.RefertoParagraph7.

7.T.RefertoParagraph11.

III.Answerthefollowingquestions.

thebettertheysell.

2.Sincethe1896campaign,theelectionofaPresidenthaslargelydependedonwhether

favorablepublicityofacandidatecanbemade.Priortothe1960swhenTVsurpassednewspapers

asaninformationsourceforthefirsttime,themediumthatplayedthedominantroleinthe

evendesirableforthecandidatetokeephismouthshutbeforethemedium.

TV.

undecidedvote.

issueswenttogether.Sowhatwasimportantthenwaswhetherthecandidatecouldconvincethe

contrast,littleattentionwaspaidtophysicalappearance.Television,however,hasreversedthe

priorityofthetwofactors.

6.Accordingtotheauthor,JimmyCarterselectionwas