《跨境电商运营-国际化课程》课件——3.8.2典型产品生命周期案例分析.pptVIP

典型产品生命周期案例分析CaseStudyontheTypicalProductLifeCycle电热毯成长Growthstage成熟MaturitystageElectricblanket衰退Declinestage导入Introductionstage电热毯导入期Introductionstageforelectricblanket1导入期：每年6-8月市场调研市场容量MarketcapacityMarketresearch同行价格CompetitorsPricesIntroductionstage:JunetoAugusteachyear销量Sales卖点Sellingpoints成长期：每年9-11月格外关注经济环境PaycloseattentiontotheeconomicenvironmentGrowthstage:SeptembertoNovembereachyear电热毯成长期Growthstageforelectricblanket2电热毯成熟期Maturitystageforelectricblanket3关键词站内广告On-siteads宣传和转化