2025年电子商务专业英语考试真题解析：实战备考技巧.pdfVIP

2025年电子商务专业英语考试真题解析：实

战备考技巧

考试时间：______分钟总分：______分姓名：______

第一部分听力理解

directions:Inthissection,youwillhearseveralconversations

andpassages.ListencarefullyandthenchoosethebestanswerA,B,C,

orDforeachquestion.

1.Youhearaconversationbetweentwocustomersinanonlinestore.

Thecustomerisaskingforhelpwithareturn.

*Whatisthemainproblemwiththecustomersorder?

*Whatisthecustomersreasonforreturningtheitem?

*Whatisthestorespolicyregardingreturns?

*Whatwillthecustomerdonext?

2.Youhearashortpassageaboutanewe-commercemarketing

strategyusedbyacompany.

*Whatisthenameofthenewmarketingstrategy?

*Whatisthemaingoalofthisstrategy?

*Howdoesthisstrategydifferfromtraditionaladvertising?

*Whatdoesthepassagesuggestabouttheeffectivenessof

thisstrategy?

3.Youhearaphonecallbetweenacompanyrepresentativeanda

potentialclient.

*Whatproductorserviceisthecompanyoffering?

*Whatarethekeyfeaturesofthisproduct/service?

*Whatisthecompanysmainsalespitch?

*Whatisthepotentialclientsmainconcern?

第二部分阅读理解

directions:Inthissection,youwillreadseveralpassages.Each

passageisfollowedbysomequestions.Foreachquestion,choosethe

bestanswerA,B,C,orD.

Passage1

Theriseofartificialintelligence(AI)hassignificantly

transformedthee-commercelandscape.AI-poweredalgorithmsnow

personalizeshoppingexperiencesforconsumers,recommendingproducts

basedontheirbrowsinghistoryandpurchasebehavior.Retailersalso

leverageAIforinventorymanagement,optimizingstocklevelsand

reducingwaste.However,theintegrationofAIraisesethicalconcerns

regardingdata