战略与市场管理.pptx

Copyright?2009PearsonEducationSouthAsiaPteLtd2-1

2-2Copyright?2009PearsonEducationSouthAsiaPteLtdLearningObjectivesAfterstudyingthischapter,youshouldbeableto:ExplaincompanywidestrategicplanninginitsfourstepsDiscusshowtodesignbusinessportfoliosanddevelopgrowthstrategiesExplainmarketing’sroleinstrategicplanningandhowmarketingworkswithitspartnerstocreateanddelivercustomervalueDescribetheelementsofacustomer-drivenmarketingstrategyandmix,andtheforcesthatinfluenceitListthemarketingmanagementfunctions,includingtheelement

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