TikTok Next 2026年度趋势报告.docxVIP

IrreplaceableInstinct

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01

2026TrendTheme:IrreplaceableInstinct

Audienceswillmovetoretraintheirirreplaceableinstinctwithrealcuriosity,conviction,andcarethatconnectus.

02

TrendSignal1:Reali-TEA

Fantasyisfading.In2026,audienceswillrealignthroughthechaostoforgenewrealitiestogether.

TrendSignal

TrendSignal2:

CuriosityDetours

In2026,audienceswillseeknewrabbitholesofcuriositythroughnewdoorsofdiscovery.

TrendSignal3:

TrendSignal3:EmotionalROI

Impulsewilllosetointentionin2026asshoppersrewardthebrandsthatjustifythewhytobuy,first.

What?sNextActionablenextstepstoget

What?sNext

Actionablenextstepstogetaheadofthisyear?sbiggestshifts

TikTok

TikTokSpeedsofCulture

Foreword

Foreword

WhenwefirstintroducedTikTok?strendmethodology,SpeedsofCulture,in2021,ourplatformwasalreadyrewritinghowtrendsmove.Ourcommunity?scollectivecreativityspreadsignalsfasterthanever.Wedanced,weflopped,wemadetoomuchfetapasta,uncovered“whotfdidImarry,?andcackledtryingtoassignmeaningto“6,7.?

Today,culturehasshiftedintoanewgear.It?slayered.Itsquick.Itsshapedbypeoplechangingdirectionfast,andmarketersurgentlyneedthetoolstostayontopofthesetrendsastheymanifestandevolveinrealtime.ThatswhyweverolledoutnewAI-poweredtoolstohelpmarketersidentifyand

capitalizeontrendsfaster,diggingintothestories,language,andbehaviorsthatconnectus.

Thisyear?sreportlooksandfeelsdifferent.UsingTikTok?sownsolutions,weanalyzedtrenddataandcollaboratedwithhumansgloballytounderstand

howcultureisevolvinginrealtimeandwhereit?sheadednext.Ithasanewname,anewdesign,andmoreanswersthanever.We?vedistilledinsights

intothreekeyuserforecastsfortheyearahead,completewithmoreangles,acceleratedbyTikTokandbackedbydatanooneelsecanprovide.

We?repullingbackthecurtainsom