Z世代和Alpha世代重塑时尚产业.docxVIP

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  • 2026-03-13 发布于山西
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HOWGENZXGENALPHAAREREWIRING

THEFASHIONINDUSTRY

OCTOBER2025WWDxBCG

GenZoperatesbya

GenZoperatesbyanewsetof

rules—distinctfromprior

generations—redefiningdiscoveryandproductengagement.

2

Brandheritagenolongerguaranteesvalue;youthculturedecideswhichbrandsearnconsideration.

3

Socialmediaisthenewbattleground,shiftingfromfunneltoaflywheel.

4

Shoppinghabitsareundergoinga

seismicshift,with40pe

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