（36页PPT）主题为BusinessStrategy的英语presentation苹果公司apple.pptVIP

主题为BusinessStrategy的英语presentation苹果公司Applepany作品集COLLECTION第一辑27件PPT作品作业|答辩|比赛|活动新书热售BOOK乐享PowerPoint！5个PPT成就幻灯片达人关于作者AUTHOR，求学武大，热爱设计小郭PPT05

3applesthatchangetheworld

1stseducedEve

2ndawakenedNewton

3rdinthehandsofSteveJobs

Hetransformedourlives,redefinedentireindustries,andachievedoneoftherarestfeatsinhumanhistory:hechangedthewayeachofusseestheworld.——ObamasstatementonSteveJobsbelow

History

197619761977StartAppleIAppleII

1996Jobsreturning1984Macintosh1985Jobsforcedout

199920012007iBookiPodiPhonePadJobspassingaway

What’sNext？

Plan

Long-termPlanMakegreatproducts，bethebestpanyandchangetheworld.Youknow,IvegotaplanthatcouldrescueApple.IcantsayanymorethanthatitstheperfectproductandtheperfectstrategyforApple.Butnobodytherewilllistentome.——SteveJobs，Fortune,Sept.18,1995

Short-termPlanNewiPod,iPad,iPhone,MacBooksAndsomethingmysterious……

Youcannotknowwhat’sinthenextWWDC.

SomethingInteresting

4lessonsfromJobs

1ThepoweroffocusandsimplicityThatsbeenoneofmymantras——focusandsimplicity.——SteveJobs，BloombergBusinessweek

2Innovation=connectingthingsCreativityisjustconnectingthings.——SteveJobs,1996

3NomarketingresearchItsreallyhardtodesignproductsbyfocusgroups.Alotoftimes,peopledontknowwhattheywantuntilyoushowittothem.——SteveJobs,BusinessWeek,May251998

4SticktocontrolsystemItisworthwhiletorememberthatopensystemsdontalwayswin.?——SteveJobs,2010

Problem

Possiblesolutions

AppleCulture

1tomakegreatproducts.

2tobelieveinthesimple,nottheplex.

3toownandcontroltheprimarytechnologiesbehindtheproducts.

4toparticipateonlyinmarketswhereApplecanmakeasignificantcontribution.

5tosaynotothousandsofprojectstofocusonthefewthataretrulyimportantandmeaningful

6tobelieveindeepcollabor