消费者行为学：态度及其影响因素分析.pptx

CHAPTER11AttitudesandInfluencingAttitudesMcGraw-Hill/IrwinCopyright?2013byTheMcGraw-HillCompanies,Inc.Allrightsreserved.

11-2PARTIII:INTERNALINFLUENCES

L01DefineattitudeanditsroleinconsumerbehaviorSummarizethethreecomponentsofattitudesDiscussattitudechangestrategiesassociatedwitheachattitudecomponentDescribetheelaborationlikelihoodmodelofpersuasionDescribetheroleofmessagesource,appeal,andstructureonattitudesDiscusssegmentationandproductdevelopmentapplicationsofattitudesL02L06L05L04L03LearningObjectives11-3

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