2026年B2B增长议程：在瞬息万变的世界中实现增长研究报告（英文版）.docxVIP

B2BGrowthAgenda2026

Deliveringgrowthinaworldthatwon’tsitstill

BANCMPANY

1

Contents

LetterfromtheGlobalHeadofBain’sCustomerPractice 2

VolatilityIsn’ttheStorm.It’stheClimate 3

UnclearValuePropositionsStallGrowth 11

B2BGrowthMasters’FormulaforRepeatablyCapturingNewCustomers 18

TheNewSalesProductivityEquation 25

AIWon’tTransformYourGo-to-MarketUntilYouTransformtheWork 29

3

VolatilityIsn’ttheStorm.

It’stheClimate

VolatilityiswideningthegapforB2Bsellers—inplans,performance,andthepathtorevenue