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- 2026-04-22 发布于四川
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ChapterThreeAnalyzingtheMarketingEnvironment
AnalyzingtheMarketingEnvironmentTheCompany’sMicroenvironmentTheCompany’sMacroenvironemntRespondingtotheMarketingEnvironmentTopicOutline
TheMarketingEnvironmentThemarketingenvironmentincludestheactorsandforcesoutsidemarketingthataffectmarketingmanagement’sabilitytobuildandmaintainsuccessfulrelationshipswithcustomers
TheMarketingEnvironmentMicroenvironmentconsistsoftheactorsclosetothecompanythataffectitsabilitytoserveitscustomers,thecompany,suppliers,marketingintermediaries,customerma
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