（68页PPT）AC尼尔森妇女卫某省市场.pptVIP

LinerCategoryOverview

LinerSalesPriceTrend,National

MarketGrowthRateSlowDown%SalesGrowth(MATON03vsON02)+10%-involume0%-invalue

LinerSegmentImportanceGrowth,National

UltraThin/BreathableMoreWeeWithImportanceIncreasingVolumebaseMAT%Growth7%46%2%2%-8%Valuebase-2%31%-8%-9%-15%

LinerProd.SegmentImportance,Nat.

Volumebase

LinerProd.SegmentImportance,Nat.

Valuebase

VolumeShareValueShareLiner,NationalTopBrandsShare

CarefreeLeadingShareMaintain;SmallLocalsGainedShareYearlyMATON02MATON03ShareDifferenceShareDifferenceMATON02MATON03CAREFREE16.91