（42页PPT）OLAY+舒肤佳五维图视觉表.pptVIP

日期：2016/6/8部门：某著名企业电商视觉部方案名称：五纬图功效五维图设计计划版本：V1ObjectiveofdesigningmainimageofaproductVisualizethefragrance/experience/effect/ingredient,attractthepotentialconsumerstoclick,andgetahigherconversionrateConsumerDecisionProcessLOGOBackground/ColorVisualizationofthefragranceandingredientClaimProductDiscount／Gift“WhatamIbuying?”“WhatistheBrand?”“CanIseeitatthefirstglance?”“CanIgettheinformationofthesuperiority?”“Doesitworthit?““IsthistheonethatIneed?”AttentionRecognitionDecisionProductTheproductitselfshouldbelar