(共32页PPT)《营销管理》第15版第11章.ppt

(共32页PPT)《营销管理》第15版第11章.ppt

Table11.2displaystheworld’smostvaluablebrandsin2012accordingtotheInterbrandrankings,asdescribedbelowin“MarketingInsight:WhatIsaBrandWorth?”61Inthesewell-knowncompanies,brandvalueistypicallymorethanhalfthetotalcompanymarketcapitalization.*Topbrand-managemen

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